Imbuko is a Xhosa term that translates to “Admiration for…”. A befitting name for such a heritage – rich wine farm such as Imbuko Wines, as it represents one of the eleven official South African languages.
Imbuko Wines is nestled in the heart of the Boland Winelands, near Wellington in the Western Cape on Uitkyk farm. The family-oriented entity is co-founded and managed by Theunis Van Zyl – who boasts over 20 years’ experience in the wine industry. The company started off as a humble bulk-wine supplying, family business in March 2004. Over time Imbuko Wines grew into a reckoned force, becoming a competitive family vintner with a modest local presence and international market power worth granting bragging rights.
What makes Imbuko Wines unique?
In a somewhat oversaturated South African wine market – where wine lovers are spoilt for choice, a question that begs to be answered is how would a relatively young brand creatively gain market power and make a lasting impression?
Cognisant of this reality, Imbuko takes pride in its identity that is embodied in high quality, strong values, integrity and a family-oriented culture, which is coupled with modern winemaking mastery. This combination makes for a memorable wine-and-dine experience, where everyone is made to feel appreciated, welcome and part of the family.
The family vintners – as Imbuko is affectionately known – promise a distinguished wine tasting affair. With over 20 enchanting and prestigious wines to chose from, adventurous food and wine pairings, free wifi, an outside play area for children, the breathtaking view and enthusiastic service delivery from staff – Imbuko Wines allow for an offering that makes one feel at home and glamorous all at once.
Imbuko Wine Ranges
The list is endless and it’s guaranteed you will find something to fall in love with! Some of the favorites are listed below:
- Imbuko: The first wine produced by Imbuko Wines, enjoyed by connoisseurs and all wine lovers alike due to it’s high quality and affordability.
- Du Plevaux: A private collection that speaks of sophisticated simplicity, marketed towards the wiser pallet and deeper pockets.
- Releaf: A range produced by means of sustainable agriculture – using sustainable ink and partially recycled glass bottles and labels.
- Pomula: A range representIng an authentic South African summer in a bottle – a fairly audacious fusion of exotic berry flavours, that ooze a sense of festive, fizzy, fruity fun. This range is particularly popular with people who would prefer a lower alcohol content, the ladies and anyone with the perfect sunset in view.
- Van Zijl: The signature wine range bears the proud heritage of the Van Zijl family, with the hope to leave a lasting legacy. This refreshing range is perfect for a Sunday lunch or a great birthday present for someone special.
Images sourced from http://www.imbuko.co.za
The Imbuko Wines office and warehouse space (situated on the Uitkyk farm) render Imbuko Wines as one of the few farms to cultivate rootstock – for itself and the South African wine industry at large. Wine farmers plant the rootstock to grow the various vines for different wines, and turn the produce from the vines into wine. Imbuko is a one-stop “shop” that innovatively lead wine brand development, by bringing an in-house bottling plant and product development team together – as well as expansion through their strategic export alliances. Imbuko Wines operate in true Ubuntu fashion – “I am, because we are”.
Who do you take with you to Imbuko?
Everyone is welcome at Imbuko Wines – your friends, family and colleagues! However, alcoholic beverages may legally only be sold to customers aged 18 and over, and all rights are reserved.
Success in a bottle
The superior range of Imbuko Wines, Du Plevaux Premium Collection wines received Gold at the Michelangelo International Wine Awards for the White Wines Du Plevaux Sauvignon Blanc 2014 and the Du Plevaux Chenin Blanc / Viognier 2014 – a testament to the culture of excellence upheld by the family vintners. Other prestigious awards include eleven gold medals and one double-gold medal (for Imbuko Chenin Blanc 2016) from Vitis Vinifera Awards 2016 – which is a consumer-driven competition.
Imbuko Wines hosts two massive warehouse sales every year. Wines are available for as little as R10.00, R15.00 and R20.00 per bottle, as opposed to their regular prices ranging from R25.00 – R70.00 per bottle. Why compromise quantity for quality, when you can get both at Imbuko Wines?
Imbuko Heritage Day 2016
On the 24th of September, Imbuko Wines will host its 6th Annual Imbuko Heritage Day / Braai Day – in celebration of all things South Africa. South African food, wine and entertainment will be be in abundance. A day dedicated to uniting around fires, preparing delicious feasts, sharing South African heritage and most importantly savouring a glass or two of some of the most exquisite wines – in true Imbuko spirit.
The event caters for the entire family – with live entertainment, an ample selection of South African Food Trucks, a wide variety of wines from Imbuko (in 4 different brand pods), Craft beer and a children’s play zone (with Zorb Balls). All contributing to the making of a memorable affair.
However, the perks don’t stop there! The event is free for children under the age of 18. Each guest receives a free wine glass and 4 free glasses of wine per ticket purchased, while the first 100 guests receive a free goodie bag. For the Imbuko Heritage Day, the hashtag #imbukohday2016 makes for conversation about the event on different social media platforms, sharing of experiences and unites old and new members of the Imbuko family.
Imbuko utilises its online presence on platforms such as Twitter, Instagram and Facebook to connect with its community. These posts are supplemented by a trendy website, as well as achieving supporting promotion efforts by Cape Winelands. Imbuko effectively utilises its online presence to build strong relations with its audience and foster a sense of ubuntu – “I am, because we are”. Although you’ll definitely be missing out, if you can’t get to Imbuko Wines soon – you can still buy a bottle or case (as you prefer) online from their official website and they’ll deliver to your doorstep.
Images sourced from http://www.imbuko.co.za
Beyond the vine, wine and dine
Imbuko Wines has registered Uitkyk farm as the sole location for the Wellington Parkrun, held every Saturday morning at 08h00. Imbuko Wines sponsor Chris Wolhuter and other cyclists, who cycle for the Imbuko Wines Freewheel Cycology Professional Cycling Team. This team has achieved much success and you can track their progress or show your support on their separate Facebook page (Imbuko Wines Freewheel Cycology Professional Cycling Team).
Video from YouTube, Imbuko Wines.