Snapchat, a social media platform built on the idea of short ephemeral messages, is evolving into a multidimensional powerhouse. The app caters to an immediate, fast-paced and always evolving market – sometimes referred to as the underground social media app for youngsters. Starting out with simple beginnings, Ghost Chilla has come to inhabit millions of smartphones.

As the brainchild of Evan Spiegel, Reggie Brown and Bobby Murphy, Snapchat breaks out of the “perfect” trend (established on the Instagram and Facebook platforms) and adopted an authentic, approach to communication and networking.  The students put specific focus on real, genuine and entertaining content humanizing brand personas.

With 9000 snap shares every second, 100 million daily users and a $200 million projected revenue in 2016, Snapchat has become a big contender for established platforms like Facebook and Instagram. In addition, by adding Snapchat Memories to their portfolio the aim is to raise the bar for snap quality, shelf life as well as catering to a wider audience. The social media app’s objective to tap into a different market and increase their global reach has consumers and investors on the edge of their seats, awaiting the outcome of this new launch. Snapchat Memories enables you to share photos and videos captured outside of Snapchat to your Story. This update will be a pivotal point for the popular app, moving the platform that has been famous for its disappearing content in a new direction. Along with sharing content from outside the platform, Memories also enables users to save snaps to a smart, searchable camera roll and enables re-sharing of previously captured snaps.

 

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Image by Snapchat via Snapchat.com

Snapchat carefully selected globally renowned influencers to market this new feature. Alexis Ren and Jay Alvarez are more than just Instagram famous, but portray the ultimate lifestyle Snapchat’s customers yearn for. Whether it is lavish getaways, jetsetter lifestyle, toned figures and powerful brand personas: they have it all! This power couple has taken voyeurism to a whole new level and understands their target audience.

Check out the Snapchat memories campaign:

 

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Image by Snapchat via Snapchat.com

With the arrival of spring, and summer just around the corner, it is time to get creative with filters, stickers and masks and most of all capture your memories. Snapchat offers the perfect techniques and tweaks to make the most out of your favourite moments. The app that started out as an university project is currently valued at $16 billion and is believed to have multi-billion dollar revenue potential, and is striving to meet the 1 billion mark by 2017. A big goal to take on for any social media company.

Snapchat’s authentic, spontaneous platform can make a big impact on your followers and strengthen your brand’s perspective with real-time marketing. Creating a sincere perspective on life and experiences, giving your brand a “human” characteristic to it consumers can relate to. The new Memories feature will also feed the evolution of Snapchat’s ad product. With an average of 10 billion video views daily, every savvy social media marketer should see it as 10 billion opportunities to build brand awareness.

Looks like Ghost Chilla is here to stay.

 

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