Hola amigos! Hold on to your sombreros as Savanna Cider has brought Mexico to South Africa after introducing a special edition to their family, SAVANNA LOCO.
Savanna is a popular premium cider that first launched in South Africa in 1996. Their roots are deep and stem from the old saying “an apple a day…” thus becoming the market leader in cider exports in SA and the third-largest cider brand in the world. As strong as their apple trees, produced in the Elgin Valley of the fertile Western Cape. There are now four variations including Savanna Dry, Light, Dark and their new special edition…SAVANNA LOCO; a refreshing summer time with an alcohol content of 6%. Crushed to perfection through a micro-filtration process, triple filtered and double chilled creating a clear, refreshing dry cider taste, with a touch of fresh tequila flavor.
Source: (own video)
DARE TO BE DIFFERENT
Savanna Loco is incased in a bold and individualistic bottle; with a bright turquoise label and quirky motifs of Aztec symbols to add that spice of excitement to the party.
Party tips of the year:
- Keep your Savanna Loco ice cold
- Drink from the bottle with a juicy slice of lemon in the neck for a citrus taste.
- Add a pinch of salt to the mix, but only if you have the apples!
- Use your bottle as a tool for spin the bottle
Keep an eye out for new Savanna Loco with its exciting turquoise packaging. In your leading stores, trendy city hang-outs, favourite bars and Mexican restaurants.
ADD A LEEEDLE CRAZY CAMPAIGN
The campaign was launched in April 2016, one month after introducing the first spirit-flavoured cider to South Africa, adding a “leeedle” tequila touch to the festivities of the year. “Savanna Loco. Add a leeedle crazy!”, is the flamboyant strapline used as the main theme throughout this campaign. Tapping into the energetic Mexican feel associated with the Spanish word, loco, meaning crazy. Unlocking a more upbeat drinking occasions for consumers willing to try new things and live on the edge.
Humor in their advertisments differentiatiates the brand from competitors, creating an exclusivity; Savanna clearly don’t intend to change their magic formula but rather bring you the P A R T Y – Mexican style!
Source: (own images)
ON THE LOOKOUT FOR THE BEST PLACES TO BE SEEN
Savanna shows preference towards those sexy amigos ranging from ages 18 to 34 years. The target market segments individuals between 18 to 23 and 24 to 34 years of age.
The younger generation, aged 18 to 23 years, are legally entering the alcohol market and in search of a brand that is classic and easily accessible. Therefore Savanna suites them as it is the top cider brand in South Africa.
The second segmentation, aged 24 to 34 years, attracts a mature and affluent community of people that are individualistic and confident in their drink preference; choosing alcohol brands as vibrantly expressive and sophisticated as themselves at bars, restaurants, and informal social get-togethers.
TOOLS FOR SUCCESS
After the launch of Savanna Loco in March 2016, Savanna Loco went a “leeedle crazy” in all their unexpected mass communication through their social media platforms; Twitter @SavannaCider (https://twitter.com/savannacider) engaging in customer participation through the #SavannaLoco, short GIFs and reposting consumer images, Facebook (https://www.facebook.com/SavannaCider/) posting short GIFs and competitions and Instagram(https://www.instagram.com/savannacider/) reposting consumer images.
In April 2016, a Through the Line launch campaign for Savanna Loco commenced with two separate television advertisement followed by three short clips on YouTube. It is evident
Savanna Ciders recipe for success is trendy and up to date with their target markets using integrated promotion tools such as:
- Advertising in mass media
- Social Networks/Blogs
- Event Sponsoship, for the South African Comics’ Choice Awards.
- Influencer marketing
Savanna Loco has dramatically increased the engagement of consumer who are positively participating on their twitter, facebook and instagram pages. Encouraging a new level of influencer marketing for the future growth potential of all Savanna Cider products.
Source: (own image)
For more information go directly to, savannacider.com
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AND LETS GET TRENDING!