There are two types of people in this world: People who love Starbucks and liars (1.). Whether you’re rushing to work, had an all-nighter or simply want me-time, Starbucks is your sweetest companion. But one might ask, how did humans first come across such a delicious phenomenon in the first place?
Well, to be honest, Starbucks actually doesn’t grow naturally. So a brief trip in time will explain how our favourite little mermaid landed up on the cup.
Ethiopian legend has it that the goat herder Kaldi discovered the bean after his goats were skipping about and full of zip after they had munched on the coffee bush’s berries. He tried it out, and after his energy levels skyrocketed, monks followed suit. Thereafter, coffee’s past is a blur. Politically (the Boston Tea Party of 1773), culturally and socially, the bitter bean has left its mark on us. I suppose since that first time the caffeine bug bit, it never quite left the human race (2).
Fast forward a couple of centuries, and Starbucks makes its first appearance in Seattle 1971. Old marine books were studied in an effort to capture coffee’s journey across the seas. A Norse woodcut of a twin-tailed mermaid was discovered amongst the pages. The mythical sea creature fascinated the founders and has been the logo ever since.
Starbucks has charmed us from the get go. They have been part of many successful campaigns. You could go as far as calling them a celebrity with all the appearances the coffee has made in so many popular movies:
- Shrek 2
- The devil wears Prada
- Miss Congeniality
These movies all promote the brand (4), to name just a few. Starbucks oozes fashion, success and pleasure for most people. Even Taylor Swift writes songs about their unique competitive advantage.
Here are just a few pictures taken around the globe by ourselves, friends and family members showing how Starbucks brightens one’s day.
(Sumaré Bensley, London UK 2013)
(Danielle Marx, Canada 2016)
(Darby Rich & Marco Bensley, Dallas TX 2016)
One particular drive that has really stood apart from the rest is the Starbucks Red Campaign. In 2008, Starbucks partnered with RED to make a difference in fighting AIDS (6.). RED is organisation that aims to have an AIDS free world by 2020 (7). So what is this Red Campaign? Every year on World AIDS day, handmade red cups are sold by Starbucks from which a 10 cent contribution per cup is collected (6). You can check it out at: http://www.starbucks.com/responsibility/community/starbucks-red
More than $13 million has been raised for the Global Fund which goes towards HIV/AIDS treatment, education and prevention campaigns. The Global Fund reaches eight countries with the mission to end the virus transmission from mothers to children in 2013, a sweet victory was won: the people who were treated outnumbered those infected with AIDS. Essentially, UNAIDS. What an accomplishment! (5)
Have you ever wondered where the coffee bean in your coffee comes from? Watch this video where Starbucks tells you the reversed story from coffee bean to coffee cup. Starbucks summarizes their coffee to be rich, personal, balanced, smooth and roasty to perfectly suit your needs.
Starbucks has really made a difference – one sip at a time!