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It’s been five years since the boy who lived came to die…

Indeed the last film was released in 2011. The first Harry Potter novel was published in 1997 with the first movie being released in 2001. The series follows the journey of Harry Potter through his years at Hogwarts School of Witchcraft and Wizardry while overcoming the dark forces and powers of Lord Voldemort. The movies were released over a 10 year period with each new release creating a bigger hype than the previous movie.


The Magic of The Campaign

Harry Potter and the Deathly Hallows part 2 is the highest grossing movie in the Harry Potter franchise and places in the top 10 grossing movies of all time. The campaign utilised many different forms of advertising, specifically using social media, which was still very new and magical, which resulted in winning the Best Entertainment Rich Media Online Campaign award from the IAC for 2012. The main platform choice was the internet. Huge amounts of resources were invested into the campaign of the final movie.

Even this was a thing:


The campaign focused on creating awareness in the already large fan base instead of getting new fans. It also centred around the end of the series and on the final duel between Harry and Lord Voldemort, utilising posters with Harry and Voldemort face to face and the caption It All Ends 7.15.


The trailer used to promote the campaign draws you in and makes you feel the intensity of the what Harry is doing and the emotions that he was feeling. It told us that this was the long-awaited movie which would bring a long battle against the dark forces to an end. Missing this movie was not an option, especially if you wanted to remain one of the cool kids!



Although the target market was 16-25-year-olds, people of all ages were drawn into the Harry Potter brand. However, the biggest age group being 16-25-year-olds. Despite the age differences, fans of all ages agree on one thing, Harry Potter is the best fandom ever! The campaign created so much hype and awareness that fandoms and interactive communities centred around Harry Potter became very popular. The many “Horcruxes” of the Harry Potter followings, like the Fan-Art, book-club, Role-Playing and Pottermore communities were buzzing like crazy.   


  Overall the campaign met all franchise objectives and rightfully so had larger than expected impact. The impact moved communities, companies and stimulated the global economies. Everyone was happy with how things turned out and no fan was disappointed when the film was released. In fact, most fans were actually sad when the last the movie was released because it meant that the end of a magical era had come. Harry is now grown up in the new play, Harry Potter and the Cursed Child, but will we still be as enchanted with the story as we were with the original series?

  • The records of muggle born witches and wizards born between 1985 and 1998 were wiped by Lord Voldemort, which is why we didn’t receive our letters of acceptance to Hogwarts (I’m still upset about this).
  • Harry’s scar was applied to Radcliffe’s face 2000 times during filming and he went through 160 pairs of glasses.
  • The dementors represent depression and are based on Rowling’s battle with the disease.
  • The least successful Harry Potter film, Harry Potter and the Prisoner of Azkaban, made $90 million more than the most successful Twilight film.

Tell us in the comment section which Hogwarts House you think you would’ve been in and why.

Send a link to your friends and see what their comment will be.

Remember something crazy you did during the hype for the movie? Tell us in the comment section!