Why hello there.
Would you like to replenish, rejuvenate and revitalize your soul?
Yes? Then come and read more.
Welcome to SOUL food, SOUL food and more SOUL food.
BUILDING THE NEST
George Sombonos – the man who made it all happen back in the 80s. In 1981, a whopping 35 years ago, the golden man hatched Golden Fried Chicken (Pty) Ltd and further registered the trading name – CHICKEN LICKEN.
George’s chicken franchise struggled to take flight of his initially, but after giving away his first 2 franchises it helped establish a loyal customer base in townships in Soweto and Alexandra.
By 1985 George started selling franchises, but to help the franchisees get off the ground they were given R15 000 worth of equipment and stock.
The resilient resistance to the apartheid regime in the mid 1980s adversely affected Chicken Licken until 1991.
Since then the company has stretched its wings, clucked and flown to 247 locations around South Africa and even 12 in Botswana.
NO ‘FOWL’ PLAY, JUST BUSINESS
Chicken Licken has one mission – to keep bringing the delicious soul food to the people.
There are loads of tasty meals on the menu, but they’re best known for their unmistakable Soulfire Chicken; for those who like a little heat in their meat.
Their crazy-delicious Love-Me-Tender Chicken burgers, their tasty lil’ Slyders burgers that fill lil’ gaps and most of all, the world-famous Hotwings, possibly the best thing you’ll ever eat are just some of the reasons to pay a visit to your closest Chicken Licken.
Okay but seriously now, when the craving for Hotwings has got you, it’s got you. But don’t take anyone’s word for it, just try Hotwings once and you’ll see, there’s no turning back.
I don’t know about you – but I’m Soul’d…
SPREADING THEIR WINGS
Chicken Licken undoubtedly has one of the best marketing campaigns in South Africa. The company is active on all social media platforms and are actively promoting their brand and products through clever, cocky, and South African based humor.
THE MARKETING MIX
The company uses a strong marketing mix. Elements of these mix include;
- MEDIA (social media)
Recently, the 2016 Loeries Awards have taken place (brand communications industry awards), where Chicken Licken won gold in 3 different categories.
Chicken Licken allocate R64 million to their annual marketing budget. Up to 95% of this spend is allocated to television.
“TV is more effective. I was told that if you want to change perceptions of a brand, the best medium is TV.” – George Sombonos
If you have not seen any of Chicken Licken’s adverts on TV at home, or if you’ve been living under a rock for the last decade – it is highly suggested that you do.
It is guaranteed that it will put a big smile on your face.
INNER PEACE – For when your Soul lacks fire!
BANG BANG MIX – What exactly can R15 gets you!
THE BUNKER – Free your Soul !
THE HOTWINGS CRAVING – “When it’s got you, it’s got you”
SOUL FOOD & INNER PEACE
The interactive Chicken Licken campaign features are hip and happening. These features include;
- Using personalities to promote Chicken Licken’s soul food.
- Using popular music as a background to show they are in touch with their customers
- The introduction of the LIL’ LICKEN character to attract youngsters.
- Using social platforms to interact with customers and increase customer perception.
Below, is one of their many adverts placed on social media. Through Facebook, Chicken Licken are able to get feedback on which meals are favored by customers!
ALRIGHT, NOW SHOW SOME COOP-ERATION !
Okay okay puns aside, we don’t want to ruffle your feathers or anything but actually YOU have a chance to keep up to date with Chicken Licken on the following platforms. It’s this simple – just cluck on the platform and we’ll fly you right there;
Treat yourself, you deserve it !
“YOU AIN’T TASTED SUCCESS UNTIL YOU’VE TASTED CHICKEN LICKEN’S SOUL FOOD”