“With great power, comes great responsibility.”
Created by Stan Lee in the 1960s, in partnership with Jack Kirby, Joe Simon and Steve Ditko, Marvel was originally known as Timely Comics.
WHAT? MARVEL WASN’T ALWAYS MARVEL?
Don’t worry, after the Fantastic Four was released in 1961, Marvel become Marvel. You can calm down. And even throughout all the drastic changes Marvel’s essence, Superhero Brilliance and Humility, shone through brightly.
But what does the brand stand for?
Unforgettable superheroes? Check!
Devious villains? Check!
Low-key dark humour (Loki, ha-ha), and mysterious worlds bigger than anything you could possibly imagine? Double check!
Stan Lee wanted consumers to be able to relate to the characters, and by throwing ordinary people into the lives of superheroes, Marvel’s essence was born. A perfect example is Spiderman. Peter Parker, the school’s biggest nerd, was bitten by a radioactive spider, something he could not plan. Even with his amazing abilities, he still went through normal teenage complexities.
FUN FACT: Venom, the Spiderman villain, was a fan-based concept, which Marvel bought for 220 dollars!
We know it’s not Thursday, but let’s have a throwback anyway. All the way to the Cold War. Back then, in the 1950s, the comic-book industry was forced to change their content, because people thought it would corrupt America’s youth. Ironically, the youth was “corrupted”, in ways no one could have predicted. The early Marvel heroes, Spiderman and the Hulk, were seen as iconic, and served as emblems of hope and authenticity in a world under nuclear threat.
FUN FACT: Game of Thrones author, George R. R. Martin, regularly wrote in to Marvel’s letter columns in the 1960’s.
Even now, in the 21st century, Marvel gives fans something to believe in, something to be passionate about, an exhilarating sense of adventure in the comfort of their homes, and a way to connect to one another. Even though the fan-base started as predominantly male (as a result of male heroes), the inclusion of female heroes and villains has expanded the fandom to include a variety of people.
SO WHAT IS MARVEL DOING NOW? Every year, thousands of fans from all over the world, come together to live their superhero fantasies and geek-out over their favourite Marvel characters, at Comic Con, which is the world’s biggest comic convention. But what’s the buzz with Comic Con? Fans go there to interact with authors, producers, casts, and fellow geeks to purchase unique merchandise such as action figures and clothes, as well as to get their comic books signed, and to take pictures –DUH.
HOT BODIES, BAD GUYS AND DAMSELS IN DISTRESS – What’s not to love about Marvel’s cast? Robert Downey Jnr, Chris Hemsworth, Scarlett Johansson, Chris Evans, Tobey Maguire and Halle Berry all embodied their characters, bringing them to life, and made us fall in love with the original Marvel heroes and villains. These actors and actresses all contribute in promoting Marvel as a brand, their presence alone encouraging people to watch.
Marvel continues to let their essence linger in the hearts and minds of their fans, as fans continue to be intrigued and captivated by movie franchises and series. Fans are excited about the third Thor installment as well as The Defenders, and new seasons of Inhumans and Agent of SHIELD.
Please like, share and comment! HAVE A MARVEL-OUS DAY!