If we told you that by purchasing a product from H&M’s Conscious Collection you would be contributing to the health and safety of our environment, would you believe us?

 H&M is one of the biggest fashion companies in the world. This comes with a huge responsibility to use its influence to make a difference. Being mindful of the environment, while providing the best style is what their sustainability work is all about.

H&M has a passion for creating good quality trendy clothing, while simultaneously doing so in an eco-friendly manner. The Conscious Collection is an important aspect of H&M’s contribution to a sustainable future, and continues to grow every year as more products are added to the range. They attempt to make sustainable fashion accessible, stylish and affordable for everyone.

H&M outfit from the Conscious Collection


H&M is a brand for anyone and everyone (irrespective of gender, age, ethnicity and size). It gives you the opportunity to purchase high quality products while receiving a supreme value for money. If you buy H&M products you are guaranteed to reap many benefits, including:

  • Top of the range fashion and pattern designs
  • High quality products
  • Conservation of the environment
  • Getting discounts and premiums – go to your nearest H&M store today and spend R300 or more on any denim product to get R100 off your purchase.

H&M offers various styles and designs with an extensive range of colours to suit the needs and preferences of different customers. It has also invited multiple celebrities (for example, David Beckham and Beyoncé) as well as renowned designers (such as Stella McCartney) to take part in its campaigns which therefore creates variety within its product ranges.


H&M is taking initiative to make the world a better place, and so can you. By purchasing items from H&M’s Conscious Collection, you are indirectly protecting the environment. This collection uses sustainable materials and production processes to produce textures, organic silks and glamorous movements that will undoubtedly allow you to feel good and do good at the same time. H&M’s sustainability campaign makes authentic efforts to make the world a better place and gives YOU the opportunity to give back to our environment and sustain it for the future.

Gain confidence through H&M’s clothing.

“When are we going to follow what is right because it feels right?  Sustainability is today and tomorrows future. – “don’t let fashion go to waste.”

Did you know that almost 95% of the clothes that you’ve thrown away could have been reused or recycled? Throwing away your unwanted clothing and textiles may seem harmless, but you may be unaware of the fact that most of it ends up in landfills. This is where H&M can help you to make a difference, this company gives you the opportunity to drop off any clothing that you don’t want or use anymore at any local H&M store. Watch the “Bring it on” video to learn more H&M: Bring it on campaign.

By recycling your garments you are minimizing the effect of global warming as less resources are required to produce new clothing. You may however be wondering, where do the proceeds go to?

H&M has a foundation which is involved in social and recycling projects. This is where the surplus is donated to. For each kilogram of clothing that H&M collects, 0.02 euros (Approximately R0.30) is donated to UNICEF’s ECD programme (a local charity organization aiming to improve children’s capacity to learn and develop). H&M therefore supports this programme but can only do so with your help.

Support H&M and watch the future prosper.