Nothing compares to the feeling of sitting behind the wheel of a Mercedes-Benz: the elegance, the comfort, the stunning design. Everything perfectly interacts with each other, resulting in an indescribable emotional experience – only a Mercedes-Benz owner could possibly understand.
– Janis Joplin
Mercedes is the oldest automobile manufacturer in the world, with a strong focus on luxury and safety. The brand is very proud of its long automobile history and its several iconic automobiles, such as the beautiful 300 SL with its distinctive gull-wing doors. They offer a wide variety of luxurious, safe and powerful cars, leading to a wide range of customer. Especially with its motorsport successes and the popular AMG option, Mercedes-Benz has gained the respect and trust of many drivers.
The Best or Nothing
Mercedes-Benz is known for high standards in production and especially safety, being the first automobile company to integrate ABS and the famous crumple zone. By constantly improving their cars with new safety assistants and the best possible multimedia experience in a car, Mercedes has earned the title of the best car producer in the world.
It doesn’t matter where you are around the world, you will always see a Mercedes-Benz on the streets. This is what makes the brand so special; the cars you see range from the 1960s up until the newest Maybach S Class, but you always get the sense of safety and luxury.
This is the case with the most sold Mercedes-Benz in history: the W123 E Class, the most iconic car ever produced. Above you can see one of my personal shots that I took of my W123, when I was driving along the Chapmans Peak Drive in South Africa.
Interaction with Mercedes-Benz
Mercedes-Benz interacts on a wide range of channels with its customers, such as: dealerships, Mercedes Me stores, showrooms, fashions weeks, automobile clubs, automobile meeting, Instagram, Facebook, Snapchat, Blogs and many more. Throughout these many channels Mercedes interacts with its customers on a daily basis and keeps them informed about current developments.
Face to Face Interactions
Events, such as old-timer meetings, are a great way for enthusiasts to come together and talk about their cars and their great experiences with Mercedes.
On the other hand, Mercedes-Benz also organises several fashion weeks all around the globe, promoting and showing the public their newest innovations, whilst also promoting the newest fashion styles.
Also, Mercedes has just opened its first Mercedes Me Store in Hamburg, creating a way for customers to hang out and get in touch with the Brand in a cool atmosphere.
Mercedes-Benz has one of strongest social media presences throughout the automotive industry. The brands Instagram account currently has 10.5 million followers and interacts with its customers by daily posting fan pictures on their official Instagram account. Furthermore, Mercedes has several local Instagram accounts, such as the German or the Turkish account, focusing on content relevant for the specific region.
Of course, Mercedes-Benz is also active on Snapchat. But they have taken a unique approach to using Snapchat compared to competitors; they use it a as a tool to show customers how events are organised and how campaigns are being developed. Because of this, it feels like you are really one with the brand, making it a unique experience.
The Best Car Producer of the World
Throughout reflecting its company history and consequently focusing on the future and improving mobility around the world, Mercedes-Benz has earned the title best car producer in the world – admired by millions.