I trusted once. Twice. A third time and I will do it over and over again. It comes from deep inside, my heart starts pounding twice as fast as normal. Cold leather on my skin, sweaty hands and a slight smile on my lips. I know what’s coming next and I can’t wait for it…
And then it begins. I don’t feel nervous, all I recognize is an overwhelming wave of happiness flooding my body and I finally feel free. I can do whatever I want to do. I write my own story as many generations did before and as you can. Experience Volkswagen.
Your parents know Volkswagen.
Your grandparents know Volkswagen.
Do you know Volkswagen?
Since generations Volkswagen awakens feelings of tradition, safety and amusement. To be precise, the German brand Volkswagen was founded in 1937, so it turns 80 years old this year (Happy decadal birthday, Volkswagen!). VW is headquartered in Wolfsburg which is a city in the north of Germany and practically consists of Volkswagen employees. Every 23 seconds a vehicle is born in the factory in Wolfsburg. They also produce curry sausages and can you believe that they sell more of them than cars? This is hilarious!
Nowadays, Volkswagen produces vehicles in 14 countries all over the world. One of those countries is South Africa: the Volkswagen Group South Africa was established 1946 and operates a factory in Uitenhage where the VW Polo is produced.
Innovation. Safety. Technology.
These are three simple words Volkswagen stands for. A lot of automotive ads show how cool and fancy the car looks like while driving. Usually, car advertisement works on this emotional basis but Volkswagen also wants the customer to see the German engineering quality, the newest technological features and therefore the safety a VW can provide. To deliver these aspects Volkswagen mostly uses traditional media but they don’t avoid social media, creative activities and funny stories.
Eyes on the Road!
Volkswagen marketing is about the brand and the car. However, VW does not only care about themselves and what they offer, they also care about you. The number of accidents blamed on drivers using mobile phones has increased to 1.3 million in 2014 and in another three years it kept growing. Everyone thinks that it will not happen to oneself and that’s why VW created a video to communicate its own safety message. Go ahead and watch “Eyes on the Road”!
Most safety campaigns are soon forgotten but this campaign stirs up emotionally because it affects everyone personally and this is the reason why people like to share it. The video got viral and had 4 million clicks on Youtube in only 3 days and after one month 25 million people had seen it. Using innovation, personal consternation and creativity Volkswagen created a far and wide seen interactive content-marketing-stunt which brought VW a positive PR worth over US$4,5 million.
In 1961, the co-founder of Domino´s
Pizza exchanged his 50% stake of
the firm to get a used Volkswagen.
So, he loved VW more than pizza.
What was your most enjoyable Volkswagen experience?
Tell us in the comments below!