“Why settle for average when you can Zara”

Zara is known for their top-quality, trendy and affordable clothing. They pride themselves on their top-quality and comfortable clothing. Zara is the leading brand in the retail industry and they always ensure that they are providing the best of the best when it comes to the fashion industry.

Mission Statement:

“ZARA is committed to satisfying the desires of our customers. As a result, we pledge to continuously innovate our business to improve your experience. We promise to provide new designs made from quality materials that are affordable”


The Brand:

Zara has completely revolutionized the way the fashion industry works. Zara is renowned for its ability to develop a new product and get it to stores within two weeks, while other retailers take six months. Zara are committed to customer satisfaction and have an extensive knowledge of their customers, as well as the fashion industry itself. Zara didn’t have to invent a brand new product to become the world’s biggest fashion retailer. It just had to invent a new process. And process innovation is dominating the global economy. The main secret to their success is their shortened supply chain and the “Just In Time” inventory system that they implement. This allows them to supply the whole world with the most up to date fashion in a fraction of the time and at a fraction of the cost that high end products and brands would release it.

As a whole the brand is viewed as the best fashion retailer in the world, the growth and popularity of the brand show how highly consumers regard Zara. The company, now the largest fashion retailer on earth, has grown overall sales by about 50% in five years to $17.5 billion. Zara are also very committed to what goes on throughout their supply chain and do their best to help everyone involved.


The Style

Zara focus on having the latest fashion from silk fabric to canvas material. Their style is unique to the industry providing the classic look but also catering for the alternative run way model. Zara has lead the fashion industry for over a decade now and looks to reinvent trends like no other.


Zara is for everyone… having the latest fashions in all age groups or all business suits. The widest variety of styles sets Zara apart from their competitors. Competing in all fashion and textile industries they’ve managed to sustain their superior quality whilst looking for environmentally sound fabrics.


How Zara Stays on Top:

Zara has two unique aspects about their business that makes them differ from their competitors. One is that their quality is outstanding and this gives them a competitive advantage and it also attracts new customers. The high-quality keeps consumers satisfied and they will remain loyal in the long-run. The second is that they keep up to the trends in the fashion industry which is a very hard task to do as a clothing store. As fashion changes, every season it is hard from businesses to get rid of the old as many people need what’s new and Zara is the brand that does that so well which gives them a competitive advantage over their consumers.

Finishing off…

Zara is the largest retail in the world, they are one of the best brands in the world. This shows that Zara delivers on their promises of high quality and staying on top of the trends in the fashions industry. The reason people choose Zara or any of the other brands under Zara is because they cannot get the quality that Zara can deliver to them and other businesses are not up to date with fashion whereas Zara is always setting the trends in the fashion industry. A reason to believe in Zara is that they will never let you down when it comes to looking the best you possibly can.

Here is a little video about this amazing brand: