From everyday drinks, to celebratory toast, Smirnoff vodka is the perfect base to any easy hassle free cocktail and companion for a great night out.

Today Smirnoff is enjoyed in more than 130 countries worldwide. Their motto indicates that they do not want to exclude anyone who wants to enjoy their world famous drink.

EXCLUSIVELY FOR EVERYBODY.

The main brand values consist of freedom, individuality, originality and boldness. These components leads to the consumer having fun, being young at heart, special and unique.

History of Smirnoff

Smirnoff was created by a man named Pyotr Smirnov in Moscow. His life started out as a Russian serf, which means that he was basically at the bottom. He was the one to create the best selling vodka in the world. From 1864, when the first bottle of Smirnoff vodka was sold, the brand kept pleasing its customers with an evolving and smooth tasting premium vodka. Smirnoff has created a trustworthy, likable and successful brand over the decades.

Why choose Smirnoff?

Smirnoff is a high-quality product created by using a unique process involving ten stages of filtration and three distillations to deliver smoothness and clarity. Smirnoff is an adaptable brand catering for all types of occasions and needs. Smirnoff has 39 different flavors to satisfy customers with different taste. The flavors vary from tasty fruit, delicious dessert and sorbet flavors.

Smirnoff is one of the few drinks that delivers a light or low-calorie vodka, thus being a good choice for weight conscious customers.

Smirnoff is an affordable price vodka, this is beneficial because of the product ability to be compatible and has become a mixer with various types of drinks to make cocktails.

There’s vodka and then there’s Smirnoff

Ways to enjoy Smirnoff

Smirnoff is a drink that can be enjoyed in various ways and settings. People enjoy Smirnoff:

  • in a club while dancing, listening to music,
  • home parties,
  • business events,
  • summery days on the beach

in the form of:

  • spirit and mix,
  • pre-mixed bottle drinks,
  • cocktails,
  • shots and
  • on the rocks.
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Enjoying a cold Smirnoff everywhere you go

Source: Own photo

Social contributions: Community

The brand values heritage and has very strong believes in equality. They support various types of campaigns such as the Human Rights Campaign and LGBTQ communities. Smirnoff has also contributed to corporate social responsibility programs that tackle serious problems involving drunk driving, under-age drinking and excessive consumption.


Smirnoff has brilliant communication with their consumers. They communicate on several levels with their audience such as:

  • social media
  • television
  • commercials
  • billboards
  • magazines

The high sale records of Smirnoff indicate that consumers find the brand as credible and continue to pursue their products at an affordable price. Due to this high sale records show superiority towards competitors in their leading market share.


Brand message

Smirnoff is assumed as a trendy, smart, and knowledgeable brand. It comes to people’s life easily, bring happiness and a sense of holiday and liberation of everyday duties.

The main message, which Smirnoff gives to their customers, is a call to get together and have fun, free their minds and be a part of usual life.

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Having fun with a free spirited mind

Source: Own photo

Click here for a fun Smirnoff commercial.


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