SUPERBALIST is an online store that offers a wide variety of clothing, lifestyle products and/or accessories. With SUPERBALIST you stand a chance to win R100 000 or one of their amazing products. Read more to find out how to win!

SUPERBALIST makes use of a variety of platforms for integrated brand promotion (IBP), and their message is consistent throughout each one, from Instagram, Twitter to their blog.

For an overview of everything SUPERBALIST, click here.

Mobile App

The company has launched an app for iOS and Android, which is available at the following links:

iOS

Android

In the App store and Google Play store you’ll find a video that gives a clear overview of how the app and shopping experience works.

Superbalist100

SUPERBALIST 100 is a list of the top 100 highly innovative youth in South Africa. The company takes charge of compiling this particular list each year to give youngsters a chance to make a name and stand a chance to win R100 000!

Members
Members of the SUPERBALIST 100’s 2016 list.

source: https://superbalist.com/thesuperbalist100

The rankings are generated by the number of votes each person receives from the general public. Therefore the company’s customer base and potential customers are greatly involved with the brand. The innovator with the most votes ranks at number 1, and will walk away with R100 000. This notion is known to promote a feeling of worthiness and motivation under the innovative youngsters of South Africa. It is one of the company’s most unique aspects, which leads people to have a good perception of SUPERBALIST.

To watch a video about the journey of Chelsey Wilson, one of the ranksters in 2016, click here.

The 2016 winning title belongs to Buhle Ngaba, a young writer and actress. SUPERBALIST 100 gave her a voice and the opportunity to tell the world her story.  For an overview of her journey, click here. This creates a big opportunity for SUPERBALIST to attract young innovators to participate and therefor expand their customer base.

Are you 2017’s winner?

Online Competitions

SUPERBALIST.com has made a remarkable impact with its ongoing competitions they launch every now and again. The company has been making its rounds the last year with its periodic giveaways to lucky followers on social media.

Below is an example of a giveaway that was launched in mid 2016. The ad presents a chance to win a Fujifilm Instax polaroid camera, a very popular and trendy product to the company’s millennial target market.

blog ad
Advert for a launched competition by SUPERBALIST.

Source: https://goo.gl/bSh29z

These competitions have been ongoing for more than a year, which has greatly contributed to the brand’s image and relationship with its customers. In order to enter the competitions and win fun goodies, all you have to do is follow a few easy steps:

  1. Ensure that you are following SUPERBALIST on social media. Be it Twitter, Facebook or Instagram.
  2. Like the post.
  3. Mention/tag a friend in the comments section and tell them to follow SUPERBALIST on social media.

There you have it! Now you know how to enter their ongoing online competitions.

With the requirement that all participants mention/tag their friends in the comments, the company has been developing their online persona and presence tremendously. New followers increases their target market by the masses.

The above mentioned IBP activities, carried out by SUPERBALIST, ensures that a consistent message is linked to SUPERBALIST’s brand. They focus on the fact that their target market is young  South Africa. It is clear that they sell relevant products and create opportunities for young entrepreneurs in South Africa.

Getting your name on the grid is a major contributor to brand building, especially by the means of social media related marketing strategies.

Rocking The Daisies

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Banner for Rocking the Daisies.

source: http://www.thegrindradio.co.za/rocking-daisies-look-first-batch-announced/

SUPERBALIST has been involved with the well-known music festival Rocking The Daisies. At this music festival the brand has reached out to its audience in real time, while they’re doing what they love, LISTENING TO MUSIC IN STYLE!

The above mentioned IBP activities, carried out by SUPERBALIST, ensures that a consistent message is linked to SUPERBALIST’s brand. They focus on the fact that their target market is young  South Africa. It is clear that they sell relevant products and create opportunities for young entrepreneurs in South Africa.

Getting your name on the grid is a major contributor to brand building, especially by the means of social media related marketing strategies.

HAPPY SHOPPING!


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