We live in a mega digitized world. That we all know. Consequently, the expectations of students to be both digitally literate and digitally savvy are massive .It’s thus crucial for lecturers to prepare students for such a digitized world and more importantly, digitized work space.

As marketing lecturers, we therefore thought it to be essential that marketing students not only learn to write academically, but also learn to write for the web, to which we can all agree are worlds apart.

And thus the blogging workshop was born.

The workshop forms part of a 2nd year Marketing Communications module, at Stellenbosch University. And this blog is an online repository of the students’ blog posts.

More information on the workshop task can be found in this blog post.

(Source of gif: http://media.tumblr.com/tumblr_m4wmujqL0f1qf1ln8.gif)